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Oracle goes after Salesforce.com with Social Relationship Management

Oracle first announced its Social Relationship Management product family several months ago at OpenWorld, but has now taken steps to actually integrate the components of the product set, which it gained through a number of acquisitions over the past year.
Salesforce.com boosts social analytics options in strike at Oracle

Salesforce.com said Friday that it has significantly expanded the social analytics options available to customers who use its Marketing Cloud, in its latest move in an ongoing arms race with Oracle to offer businesses the best tools for mining the social Web.

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