Australian Ecommerce Study: Comparing the Email Performance of 50 of the Top Ecommerce Companies

Teradata Marketing Applications carried out research into the consumer email marketing campaigns 50 of the largest ecommerce sites in Australia. Through our research, we discovered that whilst 92% of the ecommerce players in the market have a regular email newsletter, the content is largely generic resulting in a missed opportunity to incite buying and to establish a lasting connection with the customer by sending relevant, targeted and personalised communications to their database.

Read on for a comprehensive insight into our findings.