Whitepaper
Effective Mobile Engagement Report 2016
A study examining customer engagement with organizations via mobile devices. This study aims to answer the following questions:
- How often, and in what ways, are mobile devices used to communicate with consumer-facing organizations?
- Does the quality of the mobile experience impact purchase intent?
- Where are customer experiences falling short of expectations?
- What impact does the Internet of Things (IoT) have on communications?
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