Whitepaper

What’s the big deal about “customer experience?” Companies that excel at it grow revenues 4-8% above the market. And a superior experience turns customers into promoters, with a lifetime value of six to 14 times that of detractors. In this Madison Logic white paper, you’ll get insights on what creates a superior experience, how to measure it, and the bottom-line financial return on a CEM investment. Know your customer better than they know themselves—be a digital disrupter.