The last time Nielsen declared Android to be the most popular smartphone operating system in the United States, Google's victory was incomplete. Apple hadn't launched the iPhone 4 yet, and sales were bound to spike in the months that followed.
New statistics from Nielsen show that smartphone buyers in the United States are favoring the Android platform. With that trend, Android continues to gain on Apple iOS and RIM BlackBerry in overall market share, and is on a trajectory to become the leading smartphone platform and bury the iPhone in the process.
Android is the most popular mobile operating system among consumers who bought a smartphone in the past six months, according to new research from Nielsen.
Americans are increasingly stuffing their smartphones with apps, with games leading the way and productivity apps in the middle of the pack.
In a continuing trend, more businesses are shifting loyalties from Blackberry to iPhones and Android devices as the relative newcomers make inroads into the corporate world. Three-quarters of the 200 businesses surveyed in the United States and the U.K in the study reported that their employees are choosing other than Blackberry, Sanford C. Bernstein Ltd. reported to Bloomberg. The number was 83 percent for U.S. companies.
Apple's new iPad casts a "halo" over the older iPhone, with owners of the tablet about twice as likely to want the company's smartphone as consumers who own neither, a Nielsen analyst said today.
Sorry, e-mail. You've just taken a back seat to both social networks and and online games.
It will take you longer to read a book on an iPad or Kindle compared to the printed page, according to a recent study.
Facebook is partnering with Nielsen on using a system that gathers feedback about whether online display ads are influencing Web users.
Only a few months after one study found that Facebook users tend to get lower grades in college, another study has found that the social networking site might not be earning good grades in the workplace as well.
Time spent playing games and used game purchases are up, and in fact way up over the past several months, says the Nielsen Company. Citing a new study that gauged game playing and purchasing habits during the recent recession, the media audience tracker said the number of hours gamers claim to be engaged is at an "all time high," while the purchase of used games and video game rental service have both increased to "record-breaking" levels since tracking began in 2006. The conclusion? When it comes to entertainment, consumers are opting to get more from, well, more.
In April, Facebook users spent 13.9 billion minutes on the site, a dramatic hike from the year-earlier total of 1.7 billion minutes, according to a report from The Nielsen Co. The 700% increase let Facebook easily maintain its place atop the social networking business.
Need your kids to pick their grades up? Tell them to spend less time on Facebook.