Apple the bully
Microsoft used to be the big bully, pushing everyone around and dictating terms to partners. Microsoft has lost its edge in this regard -- most of Microsoft's major resellers brazenly hawk Linux. Even Intel -- the "tel" part of "Wintel" -- is powering Macs these days. Microsoft is still profitable, but it has lost control -- and has lost its reputation as the bully nobody can say no to.
Meanwhile, Jobs has suddenly become the most feared man in Hollywood, bragging Thursday about Apple's scary dominance in digital media sales. Apple has sold more than 3 billion songs and 95 million TV shows via iTunes. While music CD sales crash and burn, almost one-third of all music sales are now digital. As Jobs euphemistically said yesterday, "iTunes is leading the way."
Although full details haven't been revealed, NBC apparently wanted more "flexibility" to charge higher prices for its TV shows on iTunes. Apple said no, and NBC was sent packing. NBC now plans to sell shows on alternative locations, such as its own Web site and on Amazon.com. Prediction: NBC will come crawling back to Apple and beg the company for inclusion, and on Apple's terms. Why? Because iTunes is increasingly becoming the only venue in which media companies can succeed selling music and TV show.
Jobs rules like Bill Gates never did. If you want to succeed in the digital music or downloadable TV business, you'll do things his way.
Why I support Apple
After reading my preceding comments, you may be surprised at my next statement: I come not to bury Apple, but to support it.
You see, my point isn't that Apple's growing bad reputation is deserved, but that Microsoft's wasn't. All that evil monopoly hype, court cases and public posturing directed for so long at Microsoft drained energy and resources from the entire industry. The market, however, corrects issues such as that. In the case of Microsoft's "monopoly," Linux, Firefox and now Apple prove that customers always had choices.
The same goes for Apple.
As pundits, bloggers, users, politicians, Hollywood big shots, regulators, lawyers and competitors increasingly bash Apple, accuse it of unfair play and call for legal and regulatory action, I will defend it, as I defended Microsoft. It's fun to slam big, powerful companies that are dominating their markets. But in the final analysis, Apple has earned its growing power and influence, just like Microsoft did.
Is Apple a monopolist, copycat and bully? Yes, and deservedly so. And if anyone thinks Apple's success is a problem, well, bringing in the lawyers wasn't the solution for Microsoft, and it won't be the solution for Apple.
Mike Elgan writes about technology and global tech culture. Contact Mike at mike.elgan@elgan.com or his blog, The Raw Feed.