The information generated by SiteCatalyst claims to enable Qantas to identify the areas of its Web site that drive the most success, and the elements that may be performing poorly.
Qantas can also identify visitor segments according to trends in behavior and market itself accordingly, SiteCatalyst also reveals whether or not visitors are penetrating the Web site effectively, and can report on offer and product performance.
Omniture is also helping Qantas with its search marketing initiatives, including referring domains, search engine optimization, and e-mail campaigns.