Here are just some of the conduits through which advertising will enter into your mobile phone:
- Unwanted calls
- Recorded advertising voice-mails
- SMS ads that ring your phone
- MMS ads that ring your phone
- E-mail ads
- Advertiser-supported software and services
- Web pages that force you to view an ad before you can see the page
- Location-based advertising -- you'll walk by a store, and it will ring your phone to tell you about a sale
- Viral videos
- Text, e-mail or Web-based ads that encourage you to "click to call"
- Search ads tailored for phones
The blog, "A Media Circus" calls mobile advertising " the next Internet gold rush." Unfortunately, the mother lode is in your pocket.
The chairman of the advertising company Publicis, Maurice Levy, recently told the Reuters news agency that a variety of factors would make mobile-phone advertising "very difficult to resist."
With increasingly high gas and food prices and an economic downturn, advertisers can look to mobile advertising to grow revenue, according to a recent poll from Harris Interactive.
Mobile advertising revenue is conservatively projected to grow by 10 times within five years.
Google CEO Eric Schmidt told a German magazine that "mobile will be a larger business than the PC-Web." Since Google's main business is "PC-Web" advertising, how hard do you think they're working on making money on ads for your mobile phone?