For example, DelBianco said Arabic users will have to choose among 20 different variations of Google because there would be one for each of the 20 countries that would launch Arabic versions of their country domains. But it would be much easier for users to simply enter google.com entirely in Arabic.
"That's the global brand, google.com, so why can't it just be google.com in Arabic?" DelBianco asked. He said the change could also create confusion for users, who simply want to reach their native alphabet version of a domain, such as google.com."
The ICANN board also approved actions to stop the practice of domain name tasting, which allows a registrar to register a domain name and place pay-per-click ads on it for up to five days to determine whether it will make money from those ads. If so, the registrar can then register the domain name for US$6 per year. If not, the registrar must to return the domain to ICANN.