MySpace is extending and rebranding as a suite some products that extend the functionality of the popular social network to other Web sites.
The new MySpace Open Platform suite is made up of an application platform, Post-To MySpace and MySpaceID, the data portability program MySpace formerly called its Data Availability Initiative.
Those three components already exist. MySpaceID allows members to find people on their list of friends in other Web sites and port their profile data to other sites.
Capablities that are in the works for MySpaceID include letting people register on partner sites using their MySpace URL, publish activities from other sites to MySpace and syndicate activities on MySpace to partner sites, said Max Engel, product lead for MySpaceID.
The Open Platform will also soon support Google's own data portability project, Google Friend Connect, resulting in a tighter integration between MySpaceID and the Google offering.
A new version of Post-To MySpace will also be rolled out this week. This service allows end users to post media, like videos and photos, to MySpace from other sites like RockYou and Slide, Engel said.
"Those are huge milestones that we're very excited about," he said. "It's not just a new name or a new coat of paint. It's new code and new functionality."
MySpace, Google, Facebook, Yahoo and other major Internet players have in recent months all launched data portability programs aimed at letting their end users use their accounts in other Web sites.